Where’s Eugene
Brand consultancy, launch strategy & content production
Where’s Eugene official launch video - creative direction & edit by Steph
From start up to a successful launch
Where’s Eugene is a Melbourne based independent fashion label, celebrating individuality and slow fashion.
As Ella’s (founder of W.E) brand consultant, her and I worked closely together to lay down W.E’s brand foundations and bring her vision to life.
We wanted to focus on building a strong brand image, values and community. This meant creating a social ecosystem and content library that all worked together in harmony, all while communicating the same message.
What does WE receive from me?
priority response and ongoing communication / check ins
content plans, schedules and new ideas
content direction, production and editing
brand strategy + advice covering content, social, UGC and paid
Pre-launch video asset - creative & content production by Steph
Creating content that works
We don’t just create content because it look’s nice, we choose what to create because it works.
Here are what changes we saw by month 2 had happened at WE:
+33.5% follower increase
our audience / reach has spread further than Australia, now reaching UK & US audiences
diverse content formats and a new evenly weighted feed
increased traffic + content performance driven from the FYP
Magazine designer features in both Tatler and Vogue.
We continue to collaborate as we work through our strategy and plan for Where’s Eugene, unlocking each stage piece by piece. In doing so Where’s Eugene will continue to grow and build an even stronger brand presence.
The visual upgrade
The key focuses:
building out content pillars to achieve key feed weighting
diversifying content formats
trialing content to reach audiences further than our followers
a consistent brand look and feel
to tell a story, showing how WE feels to wear, not just look
make content more digestible and FYP friendly
Old feed:
New feed: